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  Title Copies
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty 
Edition: 1 
Year: 2006 
ISBN: 0071470425 
ISBN 13: 9780071470421 
 1 
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers 
Year: 2011 
ISBN: 0307450392 
ISBN 13: 9780307450395 
 1